Sam Farmer

Sam Farmer - The Story

When the stay-at-home dad went shopping for deodorant for his teens, he was surprised by how gendered and over-sexualised the marketing was. So, he created his own range, pioneering the anti-Lynx effect and championing a gender-neutral, effective deodorant. It’s specifically formulated for teen skin, relying on scientific evidence, not over-the-top branding.

Sam Farmer – Championing Products that Work

The product that started it all was the gentle yet supremely effective unisex antiperspirant and deodorant. It lasts all day but uses half the amount of traditional anti-perspirant ingredients, relying instead on a vegetable-derived ingredient that reduces odour-causing bacteria and moisturises too. For hair care, teens can filter by hair type – afro, curly, fine, oily – or to tackle issues like split ends. Nourishing shea butter is the wonder ingredient in the conditioner, smoothing and replenishing dry and overheated ends without leaving them oily.

Skincare too, is tailored to skin type and complaint. You can filter for specific ingredients, choosing mild formulas with calming lactic acid and replenishing vitamin E for easily irritated skin. For teen skin that’s craving balance, Sam Farmer moisturisers harness the power of squalane and avocado extract. These work together to balance the skin’s lipid and moisture content without blocking the pores, and to counter the overproduction of sebum.

For Everyday and Beyond

Sam Farmer was founded to create the ultimate everyday essentials with no unnecessary gimmicks or manipulative marketing. But the products go far beyond the everyday, with handy all-in-one care kits and travel sets. The travel kit impressed so much, it made it onto the British Airways High Life Top 10 Travel Kits list and The Guardian Top 40 Best Beauty Buys. It’s simplicity at its best, with mini, hand-luggage-friendly sizes of all the essential personal care products in a reusable cloth bag.

The best part of the product, besides the high-quality and effective ingredients, is possibly the elegance of the packaging. It’s eye-catching and colourful to appeal to all genders, with a simple and understandable (and cruelty-free) ingredients list. The formulas may be designed with teenagers’ skin and hair in mind, but the products are something that adults and teens alike will love to see in their bathroom.