Eye Makeup

Natural eye makeup, found by us, loved by you

A planet-first philosophy is central to our natural eye makeup collection. Our partner brands are paving the way for sustainability in the beauty industry, with many of them using recycled materials, refillables and formulas that are free of harmful synthetics such as parabens, silicones and nanoparticles. This results in products that have a lower environmental impact, helping you to live more consciously without ever compromising on quality.

Discover can’t-be-without mascaras from the likes of ROEN and Ere Perez, which have all the lash-lifting, volume-enhancing qualities you’d expect, but without any nasties or animal-tested extracts. In fact, many of the formulas in this collection contain natural oils and peptides to help strengthen and lengthen lashes, while remaining gentle on even the most sensitive of eyes. Hello, flutter factor.

Keep your peepers peeled for eyeshadow products and palettes too, if you’re after a something little extra for a going-out look. Most of the legwork is done for you with colour-curated shades that are designed to work harmoniously together, illuminating the eye with a combination of easily blendable cream and powder formulas.

Have a good brow day, every day

Brushed-up brows and flawless arches have never been so easy – or planet-conscious – thanks to our selection of tried-and-true brow products. Expect to see cult-favourite Soap Brows® making an appearance in our natural eye makeup collection, famed for its nourishing coconut butter-infused formula and instant thickening effect. But don’t just take our word for it: scroll through social media and it won’t be long until you see this wonder product responsible for the fluffed-up, laminated-like brows seen on influencers, models and celebs.

Something to fill in the gaps? Brow pencils from WBCo. use a precision tip and soft texture to help add depth to sparse areas, with a choice of cool tones for a natural-looking finish. To build coverage and colour, gels by Ere Perez deploy argan oil-enriched vegan fibres to coat the hairs, resulting in a fuller, bolder look, without any eyebrow-raising ingredients.